Candour Web

Web Promotion and Branding

Website is the online face of your Business which builds the BRAND & REPUTATION in the mind of the customers. This is the reason why Candour India, in collaboration with Webolusion, is here as your online brand manager. At Webolusion, their Brand Management Team will analyze your Business Model, Mission & Vision, Marketing Strategy, Product & services, Customers and your futuristic Market to portrait your Business resulting into increase in traffic to your website.

Once your Business starts growing and traffic on your website is beyond your imagination, it’s essential to be careful of the way you are presenting your business through website which will help in Online Brand Management. We strongly believe that listening to the VOICE OF THE CUSTOMER is the only way to develop and maintain a healthy business - online or offline.

  • Designing the Interface and Branding
  • Corporate Image Development
  • Promotional Web Pages
  • Tools for Online Interaction
  • Interactive Website Development
  • Social Media Marketing
Website Development including Maintenance and Content Management

A website in spite of a being an online identity for your Organization, facilitates the entire Business Function like Operations Management, Business Development, Customer Services, Finance and the whole Business Communication Systems.

We devote 50% of the allocated project time planning for the site, understanding your business requirements and, more importantly, those of your customers. Where possible, we analyze existing data from server logs to understand current user behavior and need gaps. This analysis is translated into measurable business objectives.

Our team is skilled in a variety of technologies that help make websites scalable, quick-to-update and easy-to-manage. All subsequent processes - Information Architecture and Navigation Plan, User Interface Design, Technical Development, and Content Development, are guided by the business objectives, to ultimately create an engaging online experience.

  • Content Management and Custom Content Management System
  • Website Designing and Development
  • Application Development and Integration
  • Hosting and Domain Management
  • Database Management
  • Email ID Creation and Management
Interactive and Conversational Marketing

Internet Marketing is no more about simply driving traffic to your web site. The traditional measures of business impact & ROI are being applied with much greater rigor to the medium. The Web has to be able to fulfill marketing objectives too, whether it is branding, lead generation, better customer service, or reduced operational costs. If you want to build one-to-one relationships, no other medium provides you more powerful tools.

Our parent company Webolusion has a team which diversified experience in marketing, advertising, media, and sales. Here we understand the genuine expectation from an organization like us in terms of online media and marketing function.

We understand that the Digital Media throws up new opportunities and challenges for marketing and new technologies are allowing everyone to be contributors rather than simply consumers. Therefore marketing is no longer about one-to-many pieces of communication - it is about conversations taking place on the internet every second - and being part of them. It’s no more about speaking to your consumers; it’s about speaking with them.

Our Conversational Marketing services help you stay ahead of these changes - from using and managing blogs, to leveraging social networking applications and Web 2.0 technologies, Webolusion helps develop and implement your conversational marketing strategy.

  • Online Advertising Materials
  • Campaign Strategy and Optimization
  • Search Engine Marketing (SEO and SEM)
  • Interactive Demos and Presentations
  • Email and SMS Marketing with Response Tracking System
  • Blog Marketing
  • Viral Marketing
  • Using Forums as a Conversation Platform
  • Social Networking Applications as Facebook, Twitter and MySpace etc.
  • Conversation Tracking and Monitoring